Reference no: EM131440433 , Length: 2
SRDS Assignment
Purpose:SRDS is a commonly-used planning tool in the advertising industry. This assignment is designed to enhance your capabilities in using this tool and applying the knowledge gained to develop more informed media plans.
Description:Your assignment is to build a regional media plan for a Chevrolet dealership with locations in Atlanta, Decatur, and Savannah, Georgia. Using SRDS, you should outline what local newspaper, radio, outdoor, and TV outlets make sense to utilize to connect with local customers.
Describe how you would recommend using each; i.e. would the outdoor be used as a directional medium to drive traffic to local dealerships? Would TV be used for awareness? Be clear as to the objectives for each, and how each supports the other.
Submission Instructions:To submit your findings, compose a 2-page maximum Word document with incorporated tables and visual elements. Include a separate page citing all sources referenced. Use MLA format.
Beyond the Basics: Using SRDS.com to Create Media Plans That Wow Your Clients
https://pages.srds.com/WBN-2015-05-19-SRDS-OnDemand.html
|
Difficult than in manufacturing operations
: Finding and reducing waste in service processes may be more difficult than in manufacturing operations, but it is definitely possible and potentially very rewarding. Lean thinking has been applied to the legal profession, healthcare services, acco..
|
|
Pick one of the reimbursement arrangements
: Pick one of the reimbursement arrangements discussed in this week's reading and discuss ONE advantage and ONE disadvantage.
|
|
Predicted investment in advertisement
: 1. Xun Co. sells umbrellas in three cities. Management wants to generate a linear regression equation to use sales to predict future investment in advertisement. Given the data below, 1) Given a =5000, b=0.05, what is the forecasting equati..
|
|
Identify social variables and determinants that influenced
: SOC 213- Identify social variables and determinants that have influenced the development of the social problem and explain their influence. Support your explanations with resources.
|
|
Directional medium to drive traffic to local dealerships
: Description:Your assignment is to build a regional media plan for a Chevrolet dealership with locations in Atlanta, Decatur, and Savannah, Georgia. Using SRDS, you should outline what local newspaper, radio, outdoor, and TV outlets make sense to u..
|
|
Score of three department layout
: An average of 25 customers travel between Departments A and B each day.Unfortunately, Department C is located between Departments A and B, and 5 customers travel between Department C and Department A, while none travel between C and B.What is the ..
|
|
Do the two poems have the same view of this topic
: Why does this aspect appear in these poems at this time? Do the two poems have the same view of this topic? Are these poems unusual on this topic as compared to dominant perceptions of the eras?
|
|
Identify a diversity situation or cultural dilemma
: Identify a diversity situation or cultural dilemma that is prevalent in today's society that involves more than one cultural group: What is the diversity situation or cultural dilemma that you chose?
|
|
What is meant by reverse logistics
: What is meant by reverse logistics? Discuss the advantages of it. From the internet, find an article or a company that practices this. Provide the URL and provide a brief summary of your source.
|