Direct brand name strategy and endorsement strategy

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Reference no: EM132205134

Direct Brand Name Strategy, Subbranding strategy, endorsement strategy, and cobranding strategy, the best one to fit a Pampers brand extension is direct brand name strategy. Pampers would be using the reputation its own brand name, customer loyalty and market positioning to sell its new line of organic baby care products. Pampers is already trusted around the world, but by using direct brand name strategy, it states that keeping existing customers of existing products would be low/medium because of confusion over price point difference. Organic products would be at a higher price point.

How can I use direct brand name strategy and Pampers not lose any of its existing customer base? No other strategy seems to fit.

Reference no: EM132205134

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