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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
Your promotional strategy for your product or service, including how you may use the following:AdvertisingPublic relationsDigital marketingSales promotionDirect marketingEvent marketingOutdoorThe effect professional selling may have on your offeringAn initial budget for your planThe methods you use will measure the success of your planAny ethical issues your marketing plan might havePrepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. Format your paper and presentation consistent with APA guidelines.
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