Digital marketing page creates a sustainable buzz careers

Assignment Help Marketing Management
Reference no: EM13779743

Overview

Throughout the course of the semester, as you all have embarked upon ranking your student project landing pages, you have been able to support the rank of University of Michigan - Dearborn's Digital Marketing landing page by backlinking to it in harmony with your student pages.

Ranking the College of Business' Digital Marketing page creates a sustainable buzz around the degree, which will certainly help you all as you embark upon your professional careers. Your efforts as a class will help push this site to the top of search.

Your course SEO project is one part applied SEO and one part analysis. You should document how you have passed link juice along to the COB DM page to help it achieve higher organic rankings. I would also like you to comment on steps you or a team of your peers could carry out on the page to help it rank higher.

Deliverables:

1) A concise 1-2 page written summary outlining how you have supported the COB DM page with backlinks to support its natural ranking and how you would improve the ranking of the page in the future applying onsite and offsite SEO. You might structure your write-up as follows:

a. Applied Offsite SEO - Supporting COB DM rank

b. Onsite SEO - Recommendations Moving Forward

c. Offsite SEO - Recommendations Moving Forward

i. Assuming Students Will Be Working on this Next Year

2) An appendix documenting the backlinks you acquired or built throughout the course of the semester

Grading Scheme:

Your project will be graded on your understanding and application of course concepts around SEO. The effort you put into the process that is observed through your appendix is considered. Your recommendations moving forward constitute a sizable component of this grade.

Reference no: EM13779743

What type of marketing research is required

what type of marketing research is needed to get her business up and going.  Based on what you have learned in class over the past five weeks, provide a step-by-step plan of

Principles of the crisis and emergency risk communication

Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relate the CERC principles to the stages of a crisis by discussing how the CERC principl

Implications for pricing decisions

What should Sonic's primary pricing objective be? Explain your reasoning. Are smart phone customers like to be price sensitive? What are the implications for your pricing deci

Why are marketers sometimes forced to reposition products

Find two advertisements depicting two different types of perceptual distortion. Discuss your choices.- Why are marketers sometimes ‘forced' to reposition their products or ser

What are the chief elements of costcos strategy

What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy? Do you

Characterize each stage of a market evolution

Scott wishes to open an all-age music club in Guangzhou college town. He is considering several real estate options, but is unsure how much space he can actually fill with you

Describe the market share for the organization

First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? W

What risks does ms mckee face

From the perspective of an overall strategy, explain what's different about Marigay McKee's strategy for Saks compared to its historical strategy. What risks does Ms.McKee f

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd