Different skin color-gender-sexual orientation

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1. Companies with greater levels of diversity routinely outperform others that are less diverse. What is the connection between having a different skin color, gender, sexual orientation or faith and organization effectiveness?

2. Advertisers use market segmentation when promoting products to consumers. Select a major consumer segmentation (dimension) variable. Find an example of a print ad that appears to be based on that variable. Post the ad, identify the target market and explain why you think the advertiser is using the segmentation variable(s) you identified for that ad.

Reference no: EM132234992

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