Different methods that retailers can use to adjust prices

Assignment Help Marketing Management
Reference no: EM131330633

This is an individual assignment, Chapter 14 Retail Pricing) introduces several different methods that retailers can use to adjust prices (e.g., variable pricing methods, price discrimination methods, and pricing to increase sales). Several of these pricing methods are listed below.

Pricing Methods

1. Price Bundling

2. Multiple-Unit Pricing or Quantity Discounts

3. Variable Pricing by Market Segments

4. Leader Pricing

5. Price Lining

6. Odd Pricing

Please note that not all of the pricing methods are options for this extra credit opportunity...only the six methods listed above.

Your task:

A. Pick up to two different pricing methods from the list above.

B. Visit any type of retail store (e.g., grocery, department, specialty, full-line discount, drugstore, etc.) and find examples of the two pricing methods you selected.

C. Snap a picture of the display or of the promotional materials communicating the pricing to customers.

a. You must snap your own picture of the pricing method in use. Images copied from the Internet or Google Images will not be accepted. If you find the pricing method utilized by an online retailer, use "SnagIt," the Windows "Snipping Tool," screen shots (press "Function" and "Print Screen"), or some other screen capture method to capture your visual.

D. Create a new MS Word document.

a. Identify the pricing method(s) selected.

b. Paste a copy of your image (your example).

c. Provide an explanation of why your image is a good example of the pricing method.

d. Also identify the benefit of the pricing method for the retailer. In other words, why is the retailer using that pricing method?

Attachment:- Chapter 14.rar

Reference no: EM131330633

Understanding of social influences on consumer behaviour

Drawing on the theories in chapters 2-4 to discuss how marketers (in your firm) can apply this understanding of social influences on consumer behaviour to improve/enhance yo

Who should pay for the expenses of certification

List and describe the standard personnel practices that are part of the InfoSec function. What happens to these practices when they are integrated with InfoSec concepts?

Write a job description for iris new position

Write a job description for Iris's new position, which is described in the following case scenario. What qualifications and responsibilities should be associated with this p

What qualifications do the listings have in common

Find at least five job postings for security administrators.- What qualifications do the listings have in common?- Did any of the listings include any qualifications that seem

Why the objectives fit role of the health care organization

MHA626- Why the objectives fit the role of the health care organization? What key marketing objectives a marketing director should focus on when developing a marketing plan (E

How will the environmental analysis support marketing plan

MHA626- What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project? How will the environmental a

Describe four elements that should be present in the eisp

To what degree should the organization's values, mission, and objectives be integrated into the policy documents? List and describe four elements that should be present in

The most important piece of advice charley gave iris

What you now know about the issues, list at least three other things Charley could recommend to Iris.- What do you think is the most important piece of advice Charley gave


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd