Differences in international marketing and global marketing

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Reference no: EM131273839

We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be successful in their chosen markets. But different approaches are available to them. With this in mind, discuss the differences between international marketing and global marketing.

Reference no: EM131273839

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