Reference no: EM13219178
Marketers must learn to do solid research in support of upcoming projects. The IP is a research paper and should address the following:
What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library's full-text databases.
After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library's full-text databases.
Legal and ethical implications loom large in today's business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library's full-text databases.
The assignment requires the use of ARTICLES from the library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.
Your reportMUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA,please visitthe APA Lab. The paper should be written in third person; this means words like "I", "we", and "you" are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body.
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Rocky bodies impact the inner planets
: When large, rocky bodies impact the inner planets, they leave craters on the surface. Craters are observed on the planets and their moons, but the number of craters differs drastically between objects.
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Basic control structures''sequential-repetition
: How do you use the three basic control structures'sequential, repetition, and selection in your everyday problem solving?
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Draw equivalent circuit referred to the high-voltage side
: Draw the equivalent circuit referred to the high-voltage side.
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Purpose financial ratio analysis
: Purpose Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders look closely at firms financial ratios, making detailed comparisons to indus..
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Developing new products in the global economy
: What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library's full-text databases.
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What is the motor efficiency as operated
: What is the motor efficiency as operated?
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Whom does the tax burden fall-the teams or owners
: At fenway park, home of the boston red sox, seating is limited to 39,000. Hence, the number of tickets issued is fixed at that figure. (assume that all the seats are equally desirable and are sold at the same price.) seeing a golden oppurtunity to..
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Example of an inverse power relationship
: Which of the following equations is an example of an inverse power relationship between variables j and o?
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Which requires more harmonics to accurately model
: Which requires more harmonics to accurately model it (triangle, square, and sawtooth) and why?
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