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Developing an integrated approach to marketing a product, service, or idea ensures that the 4 Ps are compatible. There are some products whose value or utility are challenging to define and must be remarketed to existing or new target audiences. How would you market the common pencil, not the mechanical pencil, but a common ordinary pencil? Make sure you include a discussion on each of the 4 Ps. What kind of marketing tactic would you use to get consumers to purchase it and why? What would you include in the marketing mix?
Suppose Roberta's only consumer choice is to pick the optimal amount of blue pens and black pans. No matter what combination of blue and black pens Roberta is holding, she is always willling to give up one black pens for two blue pens. What is a util..
What type of performance measurement based process was used to determine Jack Welch’s successor, Jeffrey Immelt, as CEO of GE?
Suppose that the demand for reserves when the federal funds rate exceeds the interest rate on reserves is given by D=40-(2*i); where I is the federal funds rate in percent and D is expressed in billions of dollars. Calculate the equilibrium federal f..
You are economic consultant for Jack, who farms raw cotton in a perfectly competitive market. One day he gives you the following data at his present level of production: Draw a graph for the raw cotton market and a graph for Jacks farm current situat..
Consider the following panel data fixed effects regression model: Yit = B0 + B1Xit + Y2D2+ Y3D3i + +...Y4Dni + eit
If one chooses to take on debt, they can do it by loans that have (1) annual payments on the principal of the loan (2) interest payments each year with principal paid at the end or (3) no interest payments until the end when interest and principal is..
A stock's price is $100 at the beginning of a year. There is a 25 percent chance that the price will be $90 at the end of the year, and a 75 percent chance that the price will be $130 at the end of the year. The stock will pay a dividend of $10 durin..
Suppose a person has $20 to spend on music and likes both rap music (R) and country music (C) with a set of preferences so that U=C^1/2R^1/2. Suppose that the iTunes price of a rap music song is PR=2 and the price of a country music song is PC=1. Wri..
Assume there is a drought that destroys a large portion of the tobacco crop. Explain what happen in the marketplace for tobacco.
An increase in the number of fast-food restaurants
Illustrate what is expected interest rate that will be charged by a bank that cannot exactly distinguish between two types but knows probabilities of each type.
In a two player game in which each player has only two strategies,
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