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What percentage of the products/services that you purchase do you feel are purchased as a result of personal selling? Do you think of salespeople as the likable fellow or best joke teller of the past? Understanding that the majority of personal sales take place in a business-to-business context, can someone be trained to have the personality to build relationships?
Respond to the following:
Consider the statements "The key to developing an effective sales force is selection" and "The key to developing an effective sales force is training." Take a stand and justify one statement, supporting it with examples from sources.
Never mix business with personal matters-it just leads to damaged relationships, poor business decisions, or both." In what ways might this be a fair statement
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multiple choice questions enter your answers on the enclosed answer sheet1 all of the following are examples of
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From the second case study, analyze the PlanningShop business planning process, and determine the key factors that defined the company's winning strategy for business planning
The appropriate pricing strategy for your product or service and the price you will set at launch
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every group whether social or professional has roles that need to be filled in order for the group to function
Choose two brands (use either products or services) that you have used repeatedly. Describe:How each brand attracted you initially,what you associate with the brand, and why you stick to that brand rather than trying a different brand of a similar pr..
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