Developing a set of canned responses to common questions

Assignment Help Management Theories

Reference no: EM131447036

Question: Media Skills: IM; Compositional Modes: Tutorials. High-definition television can be a joy to watch-but, oh, what a pain to buy. The field is littered with competing technologies and arcane terminology that is meaningless to most consumers. Moreover, it's nearly impossible to define one technical term without invoking two or three others, leaving consumers swimming in an alphanumeric soup of confusion. The manufacturers themselves can't even agree on which of the 18 different digital TV formats truly qualify as "high definition." As a sales support manager for Crutchfield, www.crutchfi eld .com , a leading online retailer of audio and video systems, you understand the frustration buyers feel; your staff is deluged daily by their questions.

Your task: To help your staff respond quickly to consumers who ask questions via Crutchfield's online IM chat service, you are developing a set of "canned" responses to common questions. When a consumer asks one of these questions, a sales advisor can simply click on the ready-made answer. Start by writing concise, consumer-friendly definitions of the following terms: resolution , HDTV , 1080p , and HDMI . Explore the Learning Center on the Crutchfi eld website to learn more about these terms. Answers.com and CNET.com are two other handy sources.

Reference no: EM131447036

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