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Develop to understand and reach their customers

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Reference no: EM131253550

Submit Coca-Cola Company Use of Information Sources assignment. The current business environment provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how Coca Cola Company uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment.

Reference no: EM131253550

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