Develop the ability to gather and record information

Reference no: EM131430292 , Length: word count:2500

Background

CBB is a new television station based in Newcastle but broadcasting around Northern NSW, including these regional centres - Central Coast, Hunter, Tamworth, Taree and North Coast. This company will televise the same schedule of programs in each area but the ads may be different. It needs a system to record the details of which advertisements are going to be shown at which time and who will be paying for it. TV ads have been shrinking in time (to match our attention span), the average ad used to be 60 seconds, now it is 15 or 30 seconds with some as short as 5 seconds.

This proposed system called Ads On Time (AOT) will allow sales staff to negotiate with clients and sell time on the station. One of the things a TV station can never do is "go to black" - that is not show an image on screen - or viewers will be puzzled and change channel - so even if ad break slots are not all sold - something must be shown during them.

There are some aspects of concern by the employees that this may lead to some automation of the current process and jobs may be lost or re-deployed. The directors have been discussing the idea of 2 extra digital channels that will enhance the viewing audience. At the moment the same program is shown in each of the areas with a subtle change in local news etc and actual advertisements. The Company is a subsidiary of a global corporation and is it expecting a delegation to be arriving 27th February. There has already been some discussion (teleconferencing) that the advertisements in live games should take precedent over the actual game as is the case in the NFL. I wonder what Australian viewers would think of that with rugby league or cricket as an example.

Job roles

Sales Manager
o Sales (4 employees)
Broadcasting Manager

o Broadcasting technicians (one staff member for 1-2 locations)
Human Resources and Accounts

o Three staff members Directors
And a number of support staff.

Initial Review

Your Assignment will require you to understand and document the processes within CBB. This will include the identification and description of various problems and opportunities within the company and finally propose options to possible improve the organisation. The work you will be doing will have elements focusing on strategic, tactical and operational aspects of the company.

The first task you need to do is to find out as much as you can about CBB, their processes, strengths and weaknesses and possible gaps.

To begin with your supervisor (Sharna) has asked you to produce an overview of the present situation at CBB. Initially you will be focusing on the operational aspects of the company, specifically the current and proposed AOT system. You will be looking at some strategic and tactical elements later but for the moment the focus is on present operations.

Sharna has suggested she would like to see an initial draft set of Activity diagrams, together with Process descriptions in the next few weeks.

Case Study

Students will analyse a realistic business and through systematic fact finding and documentation identify operational issues within that business. Please read the case study 1 overview.

Information will be found by interviewing the lecturer at various times.

For on campus students this will occur in class times.
For online student this will take place by discussions via the nominated forums.

In this activity students will develop the ability to gather and record information, document systems and detail business requirements. They will then convey this clearly in a well presented and articulate manner.

The business report might include:

Submission Requirements: Expected structure

Assignment cover sheet Title Page
Executive Summary Table of Contents Objectives
System Modelling
o Activity diagram
o Use Case Diagram
o Domain Class Diagram
o Discussion of each diagram
Stakeholder analysis Problem identification Next steps
Conclusion Reference
Appendices if required

General:

References (APA)
Please add page numbers and your name as a footer or header Please included spaces between paragraphs
Font 11-12

Reference no: EM131430292

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Reviews

len1430292

3/17/2017 2:14:33 AM

General: Note: your report is NOT expected to propose detailed solutions, only ways of finding the solutions. With a conclusion of overall report. References (APA) Please add page numbers and your name as a footer or header Please included spaces between paragraphs Font 11-12 Please ask for clarification in the forum if required.

len1430292

3/17/2017 2:12:47 AM

4. Systems modelling (as a minimum examples of all the model types listed above) [30%] Given the time constraints under which you will be working you will NOT be expected to document all aspects of the system in detail. Instead you will document the top level components (sub-systems) and the way they interact, then select one or two of those sub- systems for more detailed analysis. The aim is for you to demonstrate competence in both overview and detailed modelling. 5. Stakeholder analysis [10%] You are to identify the stakeholders involved in the system, analysing their interests and influence. 5. Problem identification and description [15%] You should identify and describe 3-5 possible problems that might arise within the system. For each includes a problem statement, a list of issues, a list of objectives, a list of requirements and a list of constraints. 6. Next steps and Conclusion [15%] What are the possible options that top management can pursue in order to address the identified problems and to make use of promising opportunities? A good business analyst will be sure to provide top management with a clear and concrete set of actions that

len1430292

3/17/2017 2:12:41 AM

1. Report format [5%] A business report has to be clearly structured and well organised. It has to be designed in a pleasant and appealing way (e.g., by using an eye catcher on the title page, including page numbers and by adequately highlighting essential information as well as using footnotes and appendices to add supplementary information where necessary). 2. Executive summary [5%] An executive summary provides a concise summary of the most essential information of the business report. This includes in particular the results of the stakeholder analysis as well as the problems identified and next steps proposed. 3. Objectives [5%] A business report includes a brief summary (e.g., one paragraph) of the objectives of the report. What is the goal of the report?

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