Develop segmentation-targeting and positioning strategy

Reference no: EM131007973

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

The overall strategy; why segmenting, targeting, and positioning are useful methodologies
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy

Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media.

Your paper should be 2-3 pages in length, well written, and formatted according to APA Requirements. (Soft copy of textbook has already been uploaded from previous assignment)

Reference no: EM131007973

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