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Acme Corp. needs to develop a new approach for doing first year forecasting since they have recently reorganized their sales organization. Since Acme Corp. is now a combination of their old product line and new Sun product line, forecasting may be challenging – especially for Year 1. To mitigate this, management wants to apply multiple methods of forecasting. Lucy, Vito, and Chuck, the top sales managers at Acme Corp., are set to meet to go over forecasting options and make a decision on approaches. Imagine you are one of these sales managers and are preparing for the meeting, please specify the following:
(1) suggested forecasting methods
(2) justification for using each (why appropriate for situation)
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