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(A) Develop a detailed sales promotion for the following three companies:
Warner-Lambert introducing its new anti-itch cream Benadryl. Prospects are those most likely to become victims of poison ivy, mosquito bites, and heat rash.
Visa USA wants customers to use its card more often, especially with/on the coming up Christmas holiday season.
Philip Morris Co., with brands such as Marlboro, has about a 50 percent share of the U.S. cigarette market, would like to promote its “Quit Smoking” program to the public. (9 pts for (i) –(iii))
(B) Machaca-filled burritos have long been a favorite dish at Mexican restaurants in southern Arizona. Maria Gutierrez decided to market this traditional treat regionally under the brand name Mama G’s. She sells a package of dehydrated machaca meat with a stack of flour tortillas and some envelopes of her famous red salsa. You are Maria’s best friend and expert in advertising. Help Maria to develop a comprehensive advertising campaign/program – including all decisions she needs to make - for Mama G’s. (don’t forget – she is your best friend – you better explain it well for her).
At the dawn of Middle King down, a new type of statue was introduced. Known as the ____________ statue, the figure is seated on the ground with knees drawn up to the chest and is wrapped in a tightly fitted garment.
What element(s) of the interpersonal communication model do you believe are the most important in a customer service environment? Explain.
Assume that only purchasing costs are being considered. Which machine would have the lowest total cost, and how many of that machine would be needed? Machines operate 10 hours a day, 250 days a year.
A firm is in the process of assessing the economic prospects for a new bottling machine it is developing. Research and development expenses (which will be incurred this year) could range from $6 to $10 million, with a most likely value around..
What does Steve Jobs mean by connect the dots. What is innovation.
Why are reliability and validity important in selection measurement? In what ways do they impact selection? What do you think is the main purpose of selection? How does it fit into HR's strategy?
When should an audit be conducted during a project? Is there a "best" time?
How has rapidly changing technology impacted supply chain management? What are the advantages and disadvantages of implementing the latest technology in supply chain management? Explain why.
Operations management concepts can be applied to both manufacturing and service operations. It can often be more challenging to apply them in a service operation. Briefly describe at least two of the challenges that a service operation presents ..
In the United States, under what rule or doctrine may targets take antitakeover actions that are reasonable and proportional to perceived threats to shareholder interests?
Write a four- to five-page paper (excluding title and reference pages) assessing the components of conflict. The following need to be addressed within your paper: Describe a conflict within an organization or team with which you are familiar.
Outline the supply chain needed to support this activity. Think about the inputs to and outputs of the supply chain and different links that create a supply chain when completing this task.
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