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You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider:
a. Upward line stretch
b. Downward line stretch
c. Two-way stretch
d. Filling-out strategy.
Describe how each might be accomplished.
Evaluate each alternative.
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