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MKTG6002 Marketing Assessment 2: Proposal Marketing Plan
How the assessment fits into the subject/course:
Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of marketing plan is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.
Linkages between Assessments 1 and 2:
Assessment 1 requires students to create a case study and review marketing plans. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation.
Working individually, students will utilise the social enterprise case study developed in Assessment 1. In Assessment 2, students must include the following elements:
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