Reference no: EM131200951 , Length: word count:3000
Marketing Management Assignment-
Learning outcomes -
- Analyse methods of determining the size and structure of markets and of segmenting particular markets.
- Evaluate methods of promoting sales at different product types and services and identify the interrelationship to broaden company strategies.
- Produce a marketing plan for a company given its resources and objectives.
Assignment Brief -
You have been asked to develop a Marketing Plan for Marriott. This plan must be based on the information provided in this assignment should also use other relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among other academic sources.
You must use specific academic terms (such as segmentation criteria, marketing mix, positioning, etc.) in the assignment when appropriate. The use of references throughout the assignment is highly recommended. The use of theoretical frameworks (such as: SWOT analysis, Michael Porter's five forces, etc.) must be applied in a practical way to Marriott's situation analysis. This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended.
Marketing Plan - Your marketing plan should include:
a) External Analysis of the market (Macro and Micro) and Internal Analysis regarding Marriot
b) Objectives set for Marriott
c) Identification of Segmentation, key target audiences and brand positioning for Marriott
d) Marketing Mix (7 Ps) including digital communication for Marriott.
Attachment:- Marketing Management Assignment.rar
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