+1-415-670-9189
info@expertsmind.com
Develop a marketing plan for a global airline company
Course:- Marketing Management
Length: 3500 words
Reference No.:- EM13841971




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

I need to develop a marketing plan for a "global" airline company that is localising the global. for example lufthansa in nigeria. The plan should identify exisitng strategies & ways in which the company could generate value for stakeholders in a specific market.

The report should have a standard markeing plan format inclusive of situation analysis, marketing strategies & objectives, marketing programmes i.e. 7ps, Control & Evaluation including series of appropriate measurements within the plan. & final conclusion.

The solution file contains the MS word document "Marketing plan for Qatar Airways in Vietnam". with total 3500 words count report.

Answered:-

Verified Expert


Preview Container content

Introduction:

The strategy of marketing is crucial for each and every business that operates in an extremely competitive market. Specifically due to the highly intensified competition between international flights in the aviation industry of Vietnam, airlines should understand the significance of adopting superior strategies for incorporation of brand presence across the industry (Kar, 2011).

Hence, for this purpose, this report will focus on the market analysis of Qatar Airways in Vietnam. Etihad and Emirates are the main competitors of Qatar Airways in Vietnam. For benchmarking its success, 4 Ps marketing mix of Qatar Airways will be considered in this paper, With respect to place, the potential market for Qatar Airways in Vietnam is Hanoi. With respect to the strategy of pricing, it can be advised that the airline must change to skimming strategy for maintaining the quality of its services in the longer run.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Given: fixed costs of $40,000; variable costs = $10/unit; Price = $20 and the quantity sold = 500,000. Taking i
You would need the store manager's approval to do this, but you decide to get your co-workers on board first. Prepare a detailed agenda to send to the other meeting particip
Write "marketing analysis" and "a five-year budget" of a project if you live in Tallahasse- Inside: Cultural plan in 2014, the committee recommended COCA would provide se
Reflect on electronic marketing techniques you have seen in practice. Explain how you, as a healthcare administrator in charge of a marketing campaign, might incorporate int
Obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers
Based on the marketing concepts you learned from this course, describe the strategies you will apply to your current career and / or business. Explain in detail and provide
Why is it important for a marketing firm to be able to anticipate new trends or changes in the environment? Why is it important for a marketing firm to be able to anticipate
Explain which of the "environments" are relevant to the situation discussed in the article. Refer to Chapter 4 of the text for a complete discussion of environments. Pay s