+1-415-670-9189
info@expertsmind.com
Develop a marketing plan for a global airline company
Course:- Marketing Management
Length: 3500 words
Reference No.:- EM13841971




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

I need to develop a marketing plan for a "global" airline company that is localising the global. for example lufthansa in nigeria. The plan should identify exisitng strategies & ways in which the company could generate value for stakeholders in a specific market.

The report should have a standard markeing plan format inclusive of situation analysis, marketing strategies & objectives, marketing programmes i.e. 7ps, Control & Evaluation including series of appropriate measurements within the plan. & final conclusion.

The solution file contains the MS word document "Marketing plan for Qatar Airways in Vietnam". with total 3500 words count report.

Answered:-

Verified Expert


Preview Container content

Introduction:

The strategy of marketing is crucial for each and every business that operates in an extremely competitive market. Specifically due to the highly intensified competition between international flights in the aviation industry of Vietnam, airlines should understand the significance of adopting superior strategies for incorporation of brand presence across the industry (Kar, 2011).

Hence, for this purpose, this report will focus on the market analysis of Qatar Airways in Vietnam. Etihad and Emirates are the main competitors of Qatar Airways in Vietnam. For benchmarking its success, 4 Ps marketing mix of Qatar Airways will be considered in this paper, With respect to place, the potential market for Qatar Airways in Vietnam is Hanoi. With respect to the strategy of pricing, it can be advised that the airline must change to skimming strategy for maintaining the quality of its services in the longer run.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Suggested structure for your write-up is to provide a summary of the article, your thoughts on reading the article (what you agree with, disagree with, how do you see it rel
What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1?  What were the results of your decisions? Analyze the results in ter
President carter aggressively tried to reduce the subsidies that the rest of America pays to mining, agricultural, logging, and energy companies when they use federal lands. w
In an attempt to increase sales during a lagging economy, Macy's has increased its advertising and sales promotions for its current products to stimulate sales in its curren
Use the Internet resources to find situations where company management and the union reached an impasse at some point during their negotiation process, Describe the issues o
For each structure/model, select a company that uses one of the structures/models, and discuss the reasons why the company selected that approach based on the product or ser
What types of paid advertising can you purchase through this platform? How is the advertising priced? Do you pay for a placement, pay for impressions, pay for clicks, or pay f
Explain The Marketing Mix- Distribution Channels and also explain in what ways the distribution of each might be similar or different and why they might be similar or differen