Develop a marketing plan for 3m australia

Assignment Help Marketing Management
Reference no: EM131182792 , Length:

Case Study - 3M Australia

Marketing consultants to help develop a Marketing Plan for 3M Australia. Your team will need to firstly understand the brand by performing anEnvironmentalanalysis (Macro/Micro/Internal environment, SWOT Analysis) and set up objectives & Goalsfor the next 12 months, then designing the Marketing Mix (4P's). Your team needs to choose one of 3M current around 4,000 products or one product line to relaunch it with your marketing plan.

It is very important that you are able to predict potential problems you might have withre-launching the product. As a team, you are required to pitch your marketing plan tosenor Marketing Managers who will choose one plan for the allocated budget. 3M Australiais looking for a creative, practical and fun marketing plan!

1. Objective of the Marketing Plan:Launching a new marketing plan for a product.

3M Australia marketing department looks for a feasible marketing plan of one of their current product. $300,000is allocated to fund the chosen plan. 3M senior managers will review your plan and listen to your presentations to choose the best plan.

Visit website of 3M Australia (http://www.3m.com.au/3M/en_AU/company-au/) to locate your potential choose of product. Your team allowed to choose one product or one product line from Business or Consumer Products.

As a marketing team, you choose a best potential product from existing products by researching a market/industry for 3M, should develop a marketing plan for the product. You need to pitch your plan to 3M senior marketing managers to secure a budget. We will compete with other marketing teams for the budget. Only one plan will be selected for the budget and the team will involve in implementing the plan.

2. The objective of Group Assessment

The aim of this group project is to encourage you to confront the reality that marketing practice is in a large part a group activity. It encourages you to recognise that your effectiveness as a marketing professional is largely dependent on your ability to function and contribute as part of a team. Over the development of plan, you need to apply the theories which taught in the term.

3. Requirements of Report.

Your team can decide on the marketing mix strategy by looking at the various marketing theories taught this term. The challenge is to think outside the box and create a plan that is feasible for the brand!

Your report MUST prove why your product is the best potential for 3M in a situation analysis. You must bring a sample(s) to your class for demonstration in the presentation day.

Mandatory

1) Application of theory: You will need to apply marketing theories for this assignment. You can refer to your textbook, lecture slides to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Appendix, Marketing Plan of your textbook.

2) Presentation: You are required to present your Marketing Plan in your tutorial class to your tutor and peers.

3) Template: A report template has been provided on Moodle for this assignment. Please refer to files in a directory "Assessment 2" or the subject outline. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix.

4) Referencing: You are expected to refer to external resources for theories, ideas or current trends. You will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will NEED to have at least 5 academic references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as EBSCO, ProQuest, Emerald Insight, and so on.

Attachment:- presentation and report.rar

Verified Expert

The current solution is about the marketing plan of 3M. Considering the market demand for home care and clean products, as well considering the change in lifestyles and earnings of the people, a marketing plan is provided to augment the current product portfolio of the company with innovation and coupled with a comprehensive marketing strategy. Also provided is a brief presentation of the strategy in PPT along with the progress report.

Reference no: EM131182792

Determining supply and demand curves for cheese

Suppose that the U.S. Department of Agriculture (USDA) administers the price floor for cheese, set at $0.17 per pound of cheese. (In real life, the actual price floor was of

Enhance strategic performance in a business organization

Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effect

Key elements about coca-cola campaign

In your opinion, what key elements about Coca-Cola's campaign made it so successful and why? What factors should companies consider when deciding on potential global markets

Identify different methods to reach an intended audience

Identify at least 4 different methods to reach an intended audience. Describe each identified method of reaching an intended audience and provide examples of the method in u

How do you relate to power authority and hierarchy

Power Distance -- how do you relate to power, authority and hierarchy, Uncertainty Avoidance -- how do you relate to rules, traditions, and schedules (prefer them or prefer lo

Who might you use for regular pepsi

Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group? Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Expl

Global management and organizational systems

Global Management and Organizational Systems-Indicate three (3) organizational changes that the global market impacts overall, such as technology, virtual teams, outsourcing,

Critical to new product development

Consider the statements "Consumer research is critical to new product development" and "Consumer research may not be all that helpful in new product development." Take a sta

Reviews

knv1182792

9/8/2016 8:26:22 AM

Yes . Cavilon would be perfect for this purpose. Its a skin care cream. Its in different size and different prices. You can read that case study and i attached picture of product as well . . Look this is a specific product now . . So you can give introduce etc. . And you have all other details as well what we need to do . . It will be very appreciated what ever you doing. Thanx alot

inf1182792

9/4/2016 3:52:09 AM

Ok I entirely read through it and I should say it's completely phenomenal... you are an extraordinary writer. I was apprehensive about utilizing one of these written work services since I never have, yet this is genuinely superior to anything something I could write myself.

len1182792

8/26/2016 1:39:38 AM

I need this assignment on M3 product within 2 weeks and progress report on this coming Monday each is very short report like product name competitors etc. Formatting: 12pt, 1.0 spacing and images: You can include images to help you illustrate your ideas with a proper reference. If there is insufficient space in the report, you can include in your Appendix.

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd