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Functional Theory of Attitudes
In chapter 7 of your textbook, Daniel Katz's functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands that you have had experience with. Have your attitudes changed over time? Respond to at least two of your classmates' postings.
Atmospherics
In their article, "Atmospherics, service encounters and consumer decision making: An integrative perspective", Hoffman and Turley hypothesize that the U.S. economy is moving to an experience economy. Use a drug store, a middle-of-the-road department store, and a home improvement warehouse that you have purchased from to generate at least five recommendations for improving the atmospherics of each of those businesses. Respond to at least two of your classmates' postings.
why do services pose unique challenges to marketers? how important are customer expectations in regard to managing and
Explain Transition from Brick and Mortar and describe the supply chain for the business area selected when in a brick and mortar environment
Choose a product write a three page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Determine how you would assess demand for and the cost to produce your product or deliver your service. Provide specific examples to support your response
There are two (2) very different target markets and sales forces discussed in the videos links below. Explain the value of developing a sales force based on the target market
1. Buzz can be created in a variety of ways, for example, advertising. Explain how advertising can be used to generate buzz. What are some of the dangers of this method?
what does the future hold for traditional mass-media advertising? if you were the ceo of a major television network
Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry
Innovative New Product Proposal
Explain E-commerce marketing and discuss the strategic and technological fit required for an organization to implement a portal
We all can describe bad management. But in this forum take a different position and describe the best manager you have known in terms of the four functions of management: Planning, Leading, Organizing and Controlling
what marketing considerations do you need to understand as you evolve from a domestic supplier or international
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