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Assessment:- Marketing Strategy report and Presentation
Working in groups of no more than three you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, although this may also include other geographic areas as well.
Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy.
The choice of product or service will depend on the interests of the group members, it may be an existing product overseas or your own business idea.
Assessment Criteria Literature Review and Analysis
- Marketing Environment
- Customer Analysis Competitor Analysis
- Identification of issues, Positioning and setting of Marketing objectives
- Formulation of Marketing Strategy and implementation