Develop a destination marketing plan

Assignment Help Marketing Management

Reference no: EM131043195 , Length: word count:1800

PROJECT:

The student will assume the role of Marketing Manager of a country destination that he or she is interested in (country subject to approval by the lecturer). The student will develop a Destination Marketing Plan to ensure the success of the chosen country destination. Application of relevant theories, concepts and models will be required to demonstrate an understanding of the subject. (the country chosen was JAMAICA) (1800 words)

Reference no: EM131043195

Questions Cloud

Zero coupon bond-what was your total return for past year : You purchased a zero coupon bond one year ago for $171.56. The market interest rate is now 9 percent. If the bond had 20 years to maturity when you originally purchased it, what was your total return for the past year? Assume semiannual compounding.

What was the holding period return for the stock : A stock has had returns of 17.12 percent, 12.28 percent, 6.16 percent, 27.34 percent, and −13.69 percent over the past five years, respectively. What was the holding period return for the stock?

List take arbitrary numbers of arguments : The procedures +, *, and list take arbitrary numbers of arguments. One way to define such procedures is to use define with dotted-tail notation.

What is the projects net present value : A project is expected to create operating cash flows of $26,000 a year for three years. The initial cost of the fixed assets is $54,000. These assets will be worthless at the end of the project. An additional $4,500 of net working capital will be req..

Develop a destination marketing plan : The student will assume the role of Marketing Manager of a country destination that he or she is interested in (country subject to approval by the lecturer). The student will develop a Destination Marketing Plan to ensure the success of the chosen..

Achieve your development goal : 1. What have you done to achieve your development goal? 2. How does the experience make you feel emotionally and psychologically? 3. What do you learn relating your experience to what we learn about international management?

Calculate anticipated profits-position in three contracts : The September 2013 Mexican peso futures contract has a price of $0.07713 per MXN. You believe the spot price in September will be $0.08365 per MXN. The contract size of one MXN contract is MXN500,000. (1) What speculative position would you enter int..

Describe an entry strategy used by your strategic audit firm : Discuss two reactive responses and two proactive reasons why firms wish to become involved with globalization - describe an entry strategy used by your Strategic Audit firm to enter global markets.

Recognize the elements and correct use of a thesis statement : Provide three (3) relevant and credible sources to support claims. Note: Wikipedia and other Websites do not qualify as academic resources.

User Account

All Pages