Determining toyota various formal communication channels
Course:- Business Management
Length: word count:2500
Reference No.:- EM131206959

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Assignment - Report: Corporate Communication plan


You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of an innovative car by Toyota Motor Group.

Required: The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:

  • Identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);
  • Determining the objective and the scope of communication plan for the launch of the car;
  • Determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel);
  • Providing commentary about how you will critically evaluate the effectiveness of your communications plan.
  • Ensure that the discussion extends beyond theoretical concepts.

The report is to be 2,500 words in length and presented in a standard business report fc

  • Executive summary
  • Table of contents
  • Introduction
  • Body
  • Conclusion
  • APA referencing.

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    Need 2500 words, executive summary should be good, it should contain: purpose, method, results, conclusion, recommendations and executive summary contains minimum 250 to 300 words. This assignment is designed to develop your ability to articulate an argument within a report style format. Use communication skills to inform, instruct and persuade, explain and critically evaluate communication standards and conventions in business, explain the complexity of communication across cultures, identify and apply an ethical framework for business communication and identify and critically evaluate formal and informal communication channels in organisation.

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