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Determining the industry influences

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Reference no: EM131382116

Industry Influences

Activity Context

This discussion helps you develop the skills to master the following course competencies:

  • Evaluate an organization's strategic fit with the external industry environment.
  • Communicate in a manner that is professional and consistent with expectations of members of the business professions. 

Activity Instructions

For this discussion, use the PEST and Porter 5-Forces Model to respond to the following:

  • Identify environmental and industry influences that should be a concern or present an opportunity to your selected firm (The Virgin Group). Provide a rationale for your response and also include 1 reference.

Reference no: EM131382116

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