Determining the effectiveness of their programs

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Reference no: EM13954115

Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of program on the consumer funnel. Explain how direct marketers measure effectiveness, and how they now use consumer funnel for this purpose.

Reference no: EM13954115

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Determining the effectiveness of their programs : Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of program on the consumer funnel. Explain how direct marketers measure effectiveness, and how they now use consumer funne..

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