Determine whether or not to change that strategy

Assignment Help Marketing Management
Reference no: EM131135465

Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.

Review the current marketing mix including the communication channels used.

Part 1

Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:

Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).

Recommend a new marketing mix strategy based on any weakness(es) you discovered.

Examine the company's current positioning strategy.

Determine whether or not to change that strategy.

Identify any considerations to be used when building or maintaining the brand or customer loyalty.

Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.

Part 2

Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.

Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®.

Format your presentation consistent with APA guidelines.

Reference no: EM131135465

Questions Cloud

Determine market feasibility of selected technology : The focus on the second part of this project is to write a 3-page paper in APA format (include abstract) addressing the following topics below for the new technology or application selected in the previous written assignment. You should also inclu..
How far below the surface is the insect actually located : An insect, trapped and preserved within the amber, appears to be 4.0 cm beneath the surface when viewed directly from above. How far below the surface is the insect actually located?
Preparation of statement of activities for a township : Download the Cala Township financial data. When you have completed your review of the data, provide the following and submit your work in a single Word document (including Part 2):
A wide range of industrial and consumer users : EOQ for a retailer. The Cloth Center sells fabrics to a wide range of industrial and consumer users. One of the products it carries is denim cloth, used in the manufacture of jeans and carrying bags.
Determine whether or not to change that strategy : Identify any considerations to be used when building or maintaining the brand or customer loyalty. Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.
What is the required current in the infinite wire : What is the required current in the infinite wire so the square loop will be in translational equilibrium?
Calculate the sales-volume variance : Calculate the sales-volume variance and flexible-budget variance for operating income - compute price and efficiency variances for direct materials and direct manufacturing labor.
Determine the hydrostatic force acting on the cylinder : Determine the hydrostatic force acting on the cylinder and its line of action when the gate opens.
Non-depreciable fixed property with an original cost price : On 1 January 2010, S Ltd sold non-depreciable fixed property with an original cost price of $25 000 to S Ltd for $28 500. The property is classified as property, plant and equipment and still in possession of S Ltd.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Objections can arise at any time during the sales

1.a major way marketers create positive and distinct images is througha. marketing plans.b. hiring marketing

  How organizations hire and manage their sales

How will the increasing diversity of the U.S. population affect how organizations hire and manage their sales personnel and sell to potential clients

  Determine the strategic opportunity for global marketing

Actual brand value depends on the calibration of the 4Ps within a particular market. Price comparisons among competing brands in a designated foreign country market determine the strategic opportunity for global marketing

  What would you do if you were a marketing manager looking

What would you do if you were a marketing manager looking at test market results that were inconclusive about your new product's chances for success--should you kill the idea or go forward to commercialization?

  How could government regulations have prevented

How could government regulations have prevented or mitigated the credit crisis of 2008

  Report on the sales management issues

report on the sales management issues

  Where does your target market fit in the fashion cycle

The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of: Where does your target market fit in the fashion cycle

  Calculate the profit or loss

The following table gives short-run and long-run total costs for various levels of output for a perfectly competitive firm: Calculate the profit or loss

  What a unique selling proposition for a grown

What's a unique selling proposition for a grown and sexy club for a marketing plan essay

  The rationale of segmentation

1) Explain , with example, the rationale of segmentation

  Prepare a marketing plan proposal

Prepare a marketing plan proposal to sell the cleaning products in one country located within either of those two regions. You should make sure to answer the following questions in your marketing plan:

  Create a product launch plan of no more than 1050 words for

create a product launch plan of no more than 1050 words for 2 markets domestic and international. the domestic country

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd