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Question: 1. Discuss an example of a company that has employed a Blue Ocean Strategy. What are the value innovations that they delivered to customers? In creating a Blue Ocean with no competition, what process was eliminated? What standards were reduced? What standards were raised? What elements from adjacent industries were used to create a new user experience? What advantage does the company have and how will they sustain it?
2. How can the use of beacons to transmit information and sales pitches to nearby smart phones entice customers to engage with the product or store? What methods can be used to customize the message sent to each individual? What other types of Point of Purchase displays, kiosks, end caps or temporary displays would benefit from employing beacon technology?
3. Why is it important to make the idea that you are communicating sticky? What steps can be taken to increase the stickiness of an idea? Describe how making an idea sticky applies to the AIDA Model and the promotional mix. Give an example of a brand slogan and/or tag line. What is it about your example that makes it effective?
4. Discuss the benefits of developing a business as a wholesale operation first before moving to retail. What are the limitations of wholesale when compared to direct to consumer. What steps must be taken for a direct consumer model to gain enough customers to be viable? How can a direct to consumer business improve the efficiency of their supply chain? How can a wholesale company improve the efficiency of their supply chain?
5. Describe each of Cialdini's principles of persuasion. Discuss how companies might use them to improve their personal selling efforts.
What is the ethically justifiable course of action for public health officials? Which ethical and other factors are relevant to these decisions?
Controllability - how controllable was the situation? If an individual believes they could have performed better, they may be less motivated to try again in the future than someone who believes they failed because of factors outside of their contr..
When a primary drive impels someone toward a behavior and a secondary drives impels the person away from that same behavior, __________ develops.
Write the answers in a word document and if possible include any visual examples to support it
Are effective leaders born or made? Why do you believe so? Use a specific example to back up your opinion.
compare and contrast the results of the various studies regarding the cognitive abilities that are affected during cell phone use while driving.
Why does Harlan consider laws requiring racial segregation to be violations of the freedom blacks had won during the Civil War?
Can someone help me understand the steps in corey's ethical decision making model, because I don't understand it.
Try to recall how we were socialized into the idea of work or helping as a child. Describe the socialization process for that behavior as you recall it.
Describe the message the soldier poet tries to convey, citing a few lines in your post. - Identify the person whose autograph you would most want, and explain the reasons why.
MOD005912 Lifecycle Development Assignment, Anglia Ruskin University, UK. Discuss the different life stages of the life cycle
What are the student characteristics that make them amenable to a specific type of bilingual program?
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