Determine the underlying motivation for action

Assignment Help Marketing Management

Reference no: EM13700051

Based on the analysis outline guidelines For the MARE Project, Marketing and Strategic Recommendation to Design/create New product/Services to meet the Demand of Target Customer, write a decision context and needs assessment outline which addresses the following topics for your project. Remember to address the key outputs for each topic.
As appropriate and needed:

Determine the underlying motivation for action
Determine the decision criteria and standards
Determine what management needs to find out in order to act
Describe the product
Segment the market and select the target segment
List the major competitors and describe the competitive advantage
Identify the focal group of customers/clients

Outline Standards

Limit 500 words plus exhibits, tables, etc.
Refer to the standards for all assignments as laid out in the syllabus.

Reference no: EM13700051

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