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Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.
"A real man doesn't honk the horn. He scares the car in front. "When you've been through hell, you tend to appreciate heaven"
"The Chrysler 200"
"Imported from Detroit"
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ron popeil wheels deals has mass appealat age 71 ron ronco popeil is an avid inventor tireless entrepreneur clever
Do you believe these promotional strategies are appropriate to the target market and position of the company that makes your product? Why or why not?
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Using an everyday product, students identify target markets. They breakdown the marketing mix (Product, Price, Place, Promotion) for each segment, identifying each element including pricing strategies and tactics. Students describe consumer buying ..
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