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Task requires that groups examine two firms from the one industry that display contrasting (insurgent/defensive) approaches.
Students will compare and contrast the approaches used, ascertain the effectiveness of each, and determine the most effective approach.
Students provide their responses and assessment in the form of a written report.
The report should include information on:
• The type of approach used by each group and the rationale behind each particular approach • The theoretical underpinnings of each approach • The basis and methods used to evaluate both approaches• The group's final determination (and rationale) as to the most effective approach
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