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Promotional and Advertising Strategies
Select one of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.
Write a six to eight page paper in which you:
Your assignment must follow these formatting requirements:
discuss the key elements involved in developing an advertising campaign, describe some of the different media options that could be utilized in an advertising campaign
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