Determine the capacity implications of marketing campaign

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1. Suppose that AlwaysRain Irrigations marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is
Yearly Demand (in 000s)
2011 2012 2013 2014
Plastic 90 32 44 55 56
Plastic 180 15 16 17 18
Plastic 360 50 55 64 67
Bronze 90 11 15 18 23
Bronze 180 6 5 6 9
Bronze 360 15 16 17 20

What are the capacity implications of the marketing campaign (assume no learning)?

2. Suppose that operators have enough training to operate both the bronze machines and the injection molding machine for the plastic sprinklers. Currently AlwaysRain has 10 such employees. In anticipation of the ad campaign describe above, management approved the purchase of 2 additional bronze machines. What are the labor requiremnt implication?

 

Reference no: EM13101275

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