Reference no: EM13516198

Questionnaire to gain insight into people's attitudes toward online shopping. To determine the attributes relevant to study, first conducted face-to-face interviews. Then based on a rigorous analysis of those interviews, we developed the questionnaire. Read through proposed questionnaire and answer the following questions.

1) Questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why?

2) Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki's questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive.

3) Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki's questions are poorly worded and should be reworded? If so, which ones and how would you reword the items?

Prepare an annotated bibliography using APA style on one of the topics or another topic of interest to you from a business perspective:

1. Service quality
2. Product development
3. Open-market operations
4. Information systems
5. Manufacturing technology
6. Assessment centers
7. Transfer pricing

Pick a topic that interests you and develop a good annotated bibliography following the instructions below. You will use the resources you find for this assignment in the Literature Review assignment in Module 2 and the Research Methodology assignment in Module 8. As you look for references in this assignment, keep in mind that the Literature Review and Research Methodology assignments will involve formulating a research question and designing a methodology to answer that question, so be thinking of interesting questions related to the topic you select-questions that you might want to explore further.

The list of sources must contain the following:

1. The subject of your research, which you must state at the top of the page.

2. Ten sources of information about your subject, including:

• At least one book
• At least four articles from the Hunt Library databases
• At least two scholarly articles

Special note: Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style.

The annotation for each source has two parts:

1. A short summary (1-3 sentences) of the information found in the source