+1-415-670-9189
info@expertsmind.com
Determine distribution strategy relative to target market
Course:- Marketing Management
Reference No.:- EM13882584




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events). Consider the marketing materials that you intend to use.

According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.

4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.

Answered:-

Verified Expert


Preview Container content

We know the fact that in order for providing effective services for the event of wedding we have to consider the distribution strategy in an effective way. Our target market is Brides, Grooms and their families. In order for meeting the requirement we are actually using the intensive distribution strategy. Most of the event management companies are using the intensive distribution strategy for making the function in an attractive way.

Location of business
In the starting phase we are actually focusing one or two cities in which we can able to expand our business in future. We are also considered different factors which will support the business to get maximum return. Our location is near to church and other religious places, so it will help to manage the events in an active way. We are following direct selling method, in which we can able to reduce the cost related with different operations.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Read the following article and describe the issues associated with using social media networks. Then describe privacy and security consequences that might occur, especially
From the information provided in the case, describe what type of layout is currently being used by College Pretzel Company (CPC). Describe the advantages of this type of lay
Explain The Marketing Mix- Product and Place and Price and Promotion and describe how each one of the four elements of the marketing mix affects the development of the organi
A low involvement purchase decision is a routine purchase that poses little risk to the consumer. Name a product that you purchase that is a low involvement purchase, such a
HI5004 Marketing Management - Brief analysis of consumer perceptions and behaviour about the brand and Comments on both Micro and Macro environmental forces affecting the comp
Select two new customer segments for a brand of your choice, and name them. You may create a name based on their characteristics. For example, if you chose a coffee brand, y
Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence unde
Objectives: What does your campaign seek to achieve? Clearly state the marketing objective(s), keeping in mind that your campaign must have a measurable impact and drive a r