+1-415-670-9189
info@expertsmind.com
Determine distribution strategy relative to target market
Course:- Marketing Management
Reference No.:- EM13882584




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events). Consider the marketing materials that you intend to use.

According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.

4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.

Answered:-

Verified Expert


Preview Container content

We know the fact that in order for providing effective services for the event of wedding we have to consider the distribution strategy in an effective way. Our target market is Brides, Grooms and their families. In order for meeting the requirement we are actually using the intensive distribution strategy. Most of the event management companies are using the intensive distribution strategy for making the function in an attractive way.

Location of business
In the starting phase we are actually focusing one or two cities in which we can able to expand our business in future. We are also considered different factors which will support the business to get maximum return. Our location is near to church and other religious places, so it will help to manage the events in an active way. We are following direct selling method, in which we can able to reduce the cost related with different operations.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Write a consumer profile of the target segments - Develop marketing and distribution options and develop and document a positioning strategy including at least two options.
a) Find the force supplied by the rocket's engines. b) Find the rocket's speed two seconds after it leaves the ground. c) How high will it be in 5 secs under the same accelera
Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethic: the individual or the firm's leadership? Expl
The Sarbanes Oxley Act (Sox) came about as a result of corporate scandals such as Enron and Worldcom. Critics say that it is burdensome for most medium sized business.
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an orga
Explain A product and marketing campaign that targets buyers in a down economy and The United States is experiencing inflation and increased unemployment and escalating gas pr
Make A Marketing Plan: You will be creating a Marketing Plan. You have been building pieces of your Marketing Plan each week. Description of your original product or service
Discussion-Factors and Trends that Influence Strategy Development, In this module, you will explore how businesses react to changing economic times and the influence this has