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Determine distribution strategy relative to target market
Course:- Marketing Management
Reference No.:- EM13882584




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You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events). Consider the marketing materials that you intend to use.

According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.

4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.

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We know the fact that in order for providing effective services for the event of wedding we have to consider the distribution strategy in an effective way. Our target market is Brides, Grooms and their families. In order for meeting the requirement we are actually using the intensive distribution strategy. Most of the event management companies are using the intensive distribution strategy for making the function in an attractive way.

Location of business
In the starting phase we are actually focusing one or two cities in which we can able to expand our business in future. We are also considered different factors which will support the business to get maximum return. Our location is near to church and other religious places, so it will help to manage the events in an active way. We are following direct selling method, in which we can able to reduce the cost related with different operations.




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