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Despite gaining research from over 100 executives

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Implementing Marketing Analytics

Q1. Despite gaining research from over 100 executives, is marketing analytics an actual tool that is of any consequence or is it an extension to a contract that is unnecessary?

Q2. Can marketing analytics really provide the end user with a cost-effective solution in the decision-making process, in so much as the results can directly be attuned to the analysis?

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Reference no: EM131409786

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