+1-415-670-9189
info@expertsmind.com
Design marketing strategies and plans specific
Course:- Marketing Research
Reference No.:- EM13833118




Assignment Help
Assignment Help >> Marketing Research

Question: Minor - Principle Application

Minor Project 1 addresses program goal/objectives:

MBA Program Goal 2:

Design marketing strategies and plans specific to customer/consumer and market needs in global markets.

Learning Objectives:

A. Explain and demonstrate an understanding of core marketing principles.

B. Select a product or service from which specific potential customer demographics can be determined from a market analysis.

C. Evaluate the feasibility of a product's/service's marketplace success based on market research, trends, and competitive/customer analysis.

D. Prepare a well-developed marketing strategy for a product/service whose feasibility has been deemed possible in the marketplace, or prepare a well-developed marketing plan for a new business product/service, or the introduction of a new product/service in an existing company.

E. Recall knowledge and facts about marketing strategy.

This project is estimated at 15 hours. You may need to spend up to 10 hours reading/studying/researching. This leaves 5 hours to think and write.

The project is expected to be 12 pages minimum (it can be longer) single spaced, and this does not include references. It needs to follow the project criteria as explained in the Blackboard Announcement.

Content: Write a business brief. Use bullet points and short statements, but provide context and explanations where necessary. No need for long prose or narrative for this project other than for background context and explanations. It is expected to be detailed and in-depth. That means you need to research well-beyond the textbook and include database research from Regent''s library resources, or other popular press resources. Your resource bibliography should be at least one page long. It can be longer.

Use your own business, a friend''s business, a client''s business, or the business/organization for which you work.

Format: The brief should have the following sections:

1.a one paragraph description of the firm along with the mission and vision of the firm

2.an analysis of the market opportunity

3.one to three market segments, with each segment''s needs, wants, and desires. Show how the firm meets those needs, wants, and desires.

4.one or more overarching goals (related to marketing)

5.three to five marketing objectives with each objective having one to three strategies

6.defend why the selected firm has a competitive advantage in the marketplace

Answered:-

Verified Expert


Preview Container content

Introduction:

Marketing principles are of huge significance if a company wants to be successful in the highly competitive environment, while building a strong base of loyal customers. There are three key concepts of marketing that are demands, wants and needs. Needs have been identified as the basic requirement that an individual perceives and needs, including shelter, clothing, water, air and food for survival.

Needs turn out to become wants being directed to particular objects that might help in the satisfaction of basic needs (Pendergrast, 2013). Individuals have strong needs and wants for specific activities or components, and these needs turn as demands. These demands are to be considered by business organizations for being successful.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a blank slate for you to start a new career as a restaurateur and to o
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a different target group?Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain
Is there any differences between perceived importance of credit cards and perceived importance of cash for the sample - What are the differences/relationships between the cust
Present your findings in a PowerPoint presentation to be provided to the leadership of the symphony and any board members who choose to participate to summarize your researc
John Bieland, the equipment buyer for Great Lakes Manufacturing, purchased two large riveting machines from Hoseke Corporation's sales representative, Lindell Ross. Because
Develop a brief IMC for the company or product you are working.How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum
MKTG302 - Digital Marketing - Identify favourite social media platforms for each of the market segments and analyse how each of these segments access digital communication p
Discussion topic-1System Behavior Beyond the notion of input > transformation > output, the behavior of systems contains a number of other important concepts. These include su