+1-415-670-9189
info@expertsmind.com
Design marketing strategies and plans specific
Course:- Marketing Research
Reference No.:- EM13833118




Assignment Help
Assignment Help >> Marketing Research

Question: Minor - Principle Application

Minor Project 1 addresses program goal/objectives:

MBA Program Goal 2:

Design marketing strategies and plans specific to customer/consumer and market needs in global markets.

Learning Objectives:

A. Explain and demonstrate an understanding of core marketing principles.

B. Select a product or service from which specific potential customer demographics can be determined from a market analysis.

C. Evaluate the feasibility of a product's/service's marketplace success based on market research, trends, and competitive/customer analysis.

D. Prepare a well-developed marketing strategy for a product/service whose feasibility has been deemed possible in the marketplace, or prepare a well-developed marketing plan for a new business product/service, or the introduction of a new product/service in an existing company.

E. Recall knowledge and facts about marketing strategy.

This project is estimated at 15 hours. You may need to spend up to 10 hours reading/studying/researching. This leaves 5 hours to think and write.

The project is expected to be 12 pages minimum (it can be longer) single spaced, and this does not include references. It needs to follow the project criteria as explained in the Blackboard Announcement.

Content: Write a business brief. Use bullet points and short statements, but provide context and explanations where necessary. No need for long prose or narrative for this project other than for background context and explanations. It is expected to be detailed and in-depth. That means you need to research well-beyond the textbook and include database research from Regent''s library resources, or other popular press resources. Your resource bibliography should be at least one page long. It can be longer.

Use your own business, a friend''s business, a client''s business, or the business/organization for which you work.

Format: The brief should have the following sections:

1.a one paragraph description of the firm along with the mission and vision of the firm

2.an analysis of the market opportunity

3.one to three market segments, with each segment''s needs, wants, and desires. Show how the firm meets those needs, wants, and desires.

4.one or more overarching goals (related to marketing)

5.three to five marketing objectives with each objective having one to three strategies

6.defend why the selected firm has a competitive advantage in the marketplace

Answered:-

Verified Expert


Preview Container content

Introduction:

Marketing principles are of huge significance if a company wants to be successful in the highly competitive environment, while building a strong base of loyal customers. There are three key concepts of marketing that are demands, wants and needs. Needs have been identified as the basic requirement that an individual perceives and needs, including shelter, clothing, water, air and food for survival.

Needs turn out to become wants being directed to particular objects that might help in the satisfaction of basic needs (Pendergrast, 2013). Individuals have strong needs and wants for specific activities or components, and these needs turn as demands. These demands are to be considered by business organizations for being successful.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan. Marketing plans, therefore,
you will be creating components of your capstone marketing plan assignment. You will then finish your plan in week.Using the company you selected for your marketing manager i
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:Determine the direct impact of marketing for the health care pr
When evaluating a product or service to find out where it is in the PLC process, research the product or service. When did it initially launch (for instance, when were TVs
BBMK302 Market Research Proposal Assignment - Prepare a Market Research Proposal as outlined below. If working individually it is expected that you will write a report of ap
Envision what the health care system of 2030 might look like? Describe at least two technological advancements that would be available to patients. How would technology help
Watch the following brief video on Grow Your Business Today with Strategic Prospecting at https://www.youtube.com/watch?v=0B_VzTdTGM4 . Why is prospecting an important activ
Use Google News or Bing News to search news articles on "social media mobile marketing" or "location-based social networks". Next, determine the main target market who would