+1-415-670-9189
info@expertsmind.com
Design marketing strategies and plans specific
Course:- Marketing Research
Reference No.:- EM13833118




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Question: Minor - Principle Application

Minor Project 1 addresses program goal/objectives:

MBA Program Goal 2:

Design marketing strategies and plans specific to customer/consumer and market needs in global markets.

Learning Objectives:

A. Explain and demonstrate an understanding of core marketing principles.

B. Select a product or service from which specific potential customer demographics can be determined from a market analysis.

C. Evaluate the feasibility of a product's/service's marketplace success based on market research, trends, and competitive/customer analysis.

D. Prepare a well-developed marketing strategy for a product/service whose feasibility has been deemed possible in the marketplace, or prepare a well-developed marketing plan for a new business product/service, or the introduction of a new product/service in an existing company.

E. Recall knowledge and facts about marketing strategy.

This project is estimated at 15 hours. You may need to spend up to 10 hours reading/studying/researching. This leaves 5 hours to think and write.

The project is expected to be 12 pages minimum (it can be longer) single spaced, and this does not include references. It needs to follow the project criteria as explained in the Blackboard Announcement.

Content: Write a business brief. Use bullet points and short statements, but provide context and explanations where necessary. No need for long prose or narrative for this project other than for background context and explanations. It is expected to be detailed and in-depth. That means you need to research well-beyond the textbook and include database research from Regent''s library resources, or other popular press resources. Your resource bibliography should be at least one page long. It can be longer.

Use your own business, a friend''s business, a client''s business, or the business/organization for which you work.

Format: The brief should have the following sections:

1.a one paragraph description of the firm along with the mission and vision of the firm

2.an analysis of the market opportunity

3.one to three market segments, with each segment''s needs, wants, and desires. Show how the firm meets those needs, wants, and desires.

4.one or more overarching goals (related to marketing)

5.three to five marketing objectives with each objective having one to three strategies

6.defend why the selected firm has a competitive advantage in the marketplace

Answered:-

Verified Expert


Preview Container content

Introduction:

Marketing principles are of huge significance if a company wants to be successful in the highly competitive environment, while building a strong base of loyal customers. There are three key concepts of marketing that are demands, wants and needs. Needs have been identified as the basic requirement that an individual perceives and needs, including shelter, clothing, water, air and food for survival.

Needs turn out to become wants being directed to particular objects that might help in the satisfaction of basic needs (Pendergrast, 2013). Individuals have strong needs and wants for specific activities or components, and these needs turn as demands. These demands are to be considered by business organizations for being successful.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
Describe the buying and decision making process with regard to this product or service? Base on the above what is the current promotion strategy for the product or service
What are the key issues relating to the situation and describe how they impact on Alisha's work responsibilities?What are the steps you will take to manage Alisha's complaint
Description:Your assignment is to build a regional media plan for a Chevrolet dealership with locations in Atlanta, Decatur, and Savannah, Georgia. Using SRDS, you should ou
What is vision in your work environment and how does one foster a shared vision in this kind of environment? What signals (verbal and non verbal) do individuals send to leader
In review, Vaseline's marketers improved their annual profit performance by adding a 5% incremental increase to the price of Vaseline with confidence that they wouldn't lose
How can the salesperson use follow-up activities to assess customer satisfaction?What are four components of effective follow-up?What actions can a salesperson take to ensure
In response to an identified need from small to mid-sized companies, your organization created software to help companies manage human resource functions such as benefits pr
This milestone defines an organization's core competencies, key strengths, and key weaknesses to provide strategic viability for it in the marketplace. These are important b