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IMC Plan and Promotional Material (250 points) Task: Create and design an actionable integrated marketing communications plan for the organization you selected. Demonstrate the strategy behind the campaign as well as how the strategy will be applied (i.e. through the purchase of media placement and the creation of marketing communications.) Utilize research to support your recommendations. The plan should include the identification of specific actions, the costs associated with taking those actions, and a timeline for executing each step of the plan. (SLO 6.1) In addition, the student must submit (at least):
• 1 print advertisement (the media and cost should be identified in the plan)
• 1 digital advertisement (the media and cost should be identified in the plan)
• 1 press release (the targeted media and cost should be identified in the plan)
• 1 piece of collateral related to an alternative or direct response marketing technique (costs and a strategy for the collateral should be identified in the plan.)
While your report presented information on this topic, your research essay must explore this issue in greater detail, working to develop a coherent link of argument or discussion in a compelling essay founded upon a clear thesis.
Describe how household patterns in the United States are anticipated to change over the next few years and Examine the impact of such changes on the demand for different goods
How can franchises ensure their products are appropriate for international markets, What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why
Product Placement
understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of
consider differentiate sales promotion activities from two loyalty programs you enjoy a shoppers card a buy 10 get one
Marketing Communication Process
Explain Marketing - What is CPM and Why important and Current trends in advertising, technology
Flat Organizational Structure and Change Management-Suggest one (1) key influence that managers within a flat organizational structure may exert on an organization, as opposed to the impact of managers with specialized skills in a hierarchical stru..
Explain about Business and Society and believe shape the relationship between business and society
1. nbsp nbsp nbspat least 500 words apa style2. nbsp nbsp nbspclear logical flow post3. nbsp nbsp nbspmajor points are
1. costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge
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