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MKT 421 week 3 Strategy and Positioning PaperSelect a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.
Obtain your instructor's approval of your product or service before beginning this project.
Write a 2,800- to 3,500-word paper that includes the following:
lemmiwinks industries has a standard cost system in which it applied overhead on the basis of direct labor hours. it
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Innova Discs has two divisions-Standard and Premium. Each division has hundreds of different types of golf discs and disc golf products. The following information is available:
Production costs per tennis racket total $38, which consists of $25 in variable production costs and $13 in fixed production costs (based on the 6,000 units produced). Ten percent of total selling and administrative expenses are variable. Compute net..
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