Describing what the organization is capable

Assignment Help Operation Management
Reference no: EM132279900

Blake Mycoskie and TOMS

By age 29, Blake Mycoskie had already started four businesses. He got the idea to start his fifth business on a trip to Argentina. Blake observed that many people were wearing alpargatas soft casual canvas shoes and he thought they would sell in America. But he also realized that there were also many poor people without any shoes who had blisters, sores, and infections. So he decided to help.

Back home in America, Blake got involved in a volunteer shoe drive to ship shoes overseas. But he realized that there was a need for a constant flow of shoes and that even a nonprofit organization couldn’t be very sustainable through simply donations. He was also an entrepreneur and wanted to make money. So Blake came up with the idea of being a social entrepreneur by combining business and charity to help others and make the world a better place.

Blake Mycoskie founded TOMS, which stands for TOMmorrowS shoes, in 2006. He developed the One for One business model for every pair of shoes TOMS sells, it gives away a free pair to a child in need. But as with entrepreneurial new ventures, it wasn’t easy. In fact, Blake was told that he didn’t understand the shoe industry and that his business wouldn’t be successful. But that didn’t stop Blake. To date, TOMS has given away more than 10 million pairs of shoes.

Blake realized that he couldn’t just buy the alpargate shoes. They needed to be more stylish, comfortable, and durable to sell in the United States. So with no knowledge of the shoe industry and not speaking Spanish, he returned to Argentina to find a local partner, and teamed up with shoe- maker Alejo for help. Together they developed a prototype and Blake brought 250 pairs home to Los Angeles.

Blake ran a focus group by inviting a bunch of friends, mostly women, to his place. He told them his story and One for One, and they discussed the potential market and price for the shoes and where they could be sold. They loved the story, bought a pair of shoes, and spread the word.

Blake went to retail stores and told his story and tried to get them to sell TOMS, but he got lots of rejections. Blake would tell his story to anyone who would listen. He would wear two different shoes just to get people to talk to him so he could tell his story. Blake’s first two big breaks came when American Rag agreed to sell TOMS and the LA Times ran his story in the newspaper. Orders started pouring in. So Blake started the business on a shoestring budget by using his apartment and three interns he found through Craigslist.

Blake went back to Argentina to give away free shoes and develop a supply chain of TOMS shoes. Blake believes that success is more than status and money and that it’s about contributing to the world and living and working on your own terms. He has personal, professional, and philanthropic success. Today, TOMS gives free shoes to 60 countries.

Blake has expanded his social entrepreneurship mission to include writing a book, Start Something That Matters, to inspire others to contribute to the world. He also expanded his unique One for One business model to include TOMS Eyewear, helping save and restore sight for those in need. TOMS Web site ( includes the Marketplace where people can shop for a variety of other products and contribute to funding education. TOMS has Giving Partners to increase its charity, and it has given millions to nonprofit organizations. To encourage social entrepreneurship, TOMS develops ways to use its platform to support their ventures. In addition, the Start Something That Matters Foundation has begun to help innovators bring their ideas to life.

Organizational Strengths and Weaknesses:

Describing what the organization is capable of doing with respect to addressing the problem.

Identified strengths and weaknesses should include those at the managerial level of the problem.

Reference no: EM132279900

Communicate project progress

How does a Tracking Gantt chart help communicate project progress? Schedule variance (SV) is in dollars and does not directly represent time. Why is it still useful? Why is it

Find the utilization factor of the server

Barry works at an ice cream counter of a food court. Customers arrive at a mean rate of 6 per hour. The mean service rate is 9.5 per hour. Assume it is a single-server waiti

Equal employment opportunity commission

St. Joseph’s Day School is a private Catholic elementary school. It employs 43 people. Paula is a fourth grade teacher at the school. She is unmarried. When she informs her su

Hiring managers receive about discrimination

How does your HR department ensure that there is no discrimination occurring in the hiring process? What types of training do the hiring managers receive about discrimination?

Identify the organization that will be setting of project

Identify the organization that will be the setting or focus of the project.Describe theprojectinsufficient detail that the instructor can get a good understanding of whatyou p

Briefly describe the major trends affecting the advertising

Briefly describe the major trends affecting the advertising and promotion industry Which of these do you think is the most important and impactful? Why? Do you think the incre

Methods in the material planning and control system

There is considerable evidence that getting correct operating conditions is more important than the choice between MRP, kanban, or reorder point methods in the material planni

Research a community or specific demographics

Research a community or specific demographics and explain and discuss how descriptive epidemiology is used to assess and monitor the health of the group that you have chosen.


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd