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1. Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer's perception? Explain.
2. What are some of the ways that a business can attract and retain customers?
3. What are the five stages in the buying decision process? Briefly describe each.
4. What is a niche market? What does an attractive niche market look like?
5. What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
6. How would you describe a brand? What roles do brands play in the market?
7. What is brand equity? Provide an example.
8. When you analyze your competitors, what are the areas of greatest concern? Using the soft drink industry, provide examples of the type of information required.
Please give a 4-6 page with references about the information attached. This information will be employed as informative guidance to assist me completing the work prescribed. In particular analyzing and explaining financials.
Wikki State University (WSU) is preparing its maser budget for upcoming academic year. Currently, 8,000 students are enrolled on campus however, admissions ofice is forecasting a 5 percent growth in student body despite a tuition hike to $75 per c..
To assist in providing new revenues to the federal government, some have proposed a value added tax (VAT) similar to those employed in the United Kingdom and Canada. What are the pros and cons of introducing this kind of national sales tax? Explai..
Plainfield Bakers manufactures and sells the popular line of fat free cookes under name Aunt May's cookies. The process Plainfield employs to manufacturer the cookies is labor-intensive; it relies heavily on direct labor.
Create a memo on the ‘state of the company's industry' and associated risk factors.
Corresponds to CLO 4(b) Ferguson Molding Company produces custom bottle caps and jar covers for large cosmetic companies. Each customer owns the custom-made molds that are used for the caps and jar covers, so caps are produced only to customer ord..
Some firms have a lot of fixed costs and a few variable costs, while other firms are configured the other way around. What effect do you think the existence of a high proportion of fixed costs has on the desirability of using ABC methods?
The Dallas plant of Oscar Chemical processes talphazine into zetazine and gammazine. A batch comprises of 20,000 gallons of talphazine, costing $11,000.
A master budget is the compilation of forecasts for coming year or operating cycle made of many departments or function in an organization. What is the most significant forecast made in the master budget? Mention the reasons for your answer.
Critically describe how managerial compensation can aid align the interests of shareholders and manager, and hence be effective in mitigating the costly consequences and effects of separation of ownership and control.
Detroit Disk, Inc. is a retailer for digital video disks. The projected net income for the current year is $600,000 based on a sales volume of 400,000 video disks. Calculate Detroit Disk's break-even point for the current year in number of video di..
Give the following cost data Costs /per unit labor . $ 4 Materials .5 Fixed cost . $ 12000 Determine the break even point in units if the selling price is $ 19.00 Determine the break-even point in sales at a selling price of $ 19.00 What would profit..
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