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1. Explains the contents of the (new) Australian Direct Marketing Association Direct Marketing Code of Practice
2. Describes central provisions of privacy laws
3. Presents the key provisions of the Australian Consumer Law
4. Demonstrates use of a range of statistical methods and techniques for analysing market research data.
Prepare a set of visual aids to complement the presentation and submit them, along with a copy of your presentation notes. Your presentation needs to showcase your ability to conduct yourself in a professional manner so ensure that you are properly dressed and groomed and that you speak in a clear and appropriate way.
It's a presentation. Please make 8 to 10 slide
What are some of the desirable characteristics of focus group moderators? How might a researcher go about ensuring that potential moderators are appropriate for a specific project, over and above general qualifications
case analysisanalyze the case to include introduction problem identification and alternatives for solution choice of
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Calculate the required rate of return on ordinary shares of the above two banks using Capital Asset Pricing Model. Calculate ordinary share valuation - Constant dividend growth model.
Discuss the role that marketing research can play in helping McNerney build a strong Boeing sales force and discuss the role that marketing research can play in enabling strong sales for the 787 Dream liner.
Study the Aus hotel industry and develop an alternative viable blue ocean strategy approach for Aston Lodges if it were to set up business in Aus.
As you consider all of the marketing components that we have looked at in this course, what are the primary ethical decisions that marketers need to make as they interact with their markets?
Should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer. Could qualitative research be used to improve quantitative methods such as survey? Explain your answer
What are your objectives with the penetration of the market and what strategies are going to be adopted - create a sense of vision for your project by briefly considering the next steps once your product(iPhone 4) has been launched into the country..
Describe any procedures which could be used to analyse the documentation listed it above in order to determine their market research needs
Difference between a leader and a manager would be the way they encourage their employees or those individuals that follow them, which sets the tone for the most part of what they do.
A comprehensive strategic marketing plan for introduction of a new product - Low alcoholic beverage (beer)into the US market.
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