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Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects? Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in Week 4? Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Retirement strategy and salary arrangements.
Assignment: Professional Selling and Sales Promotion, You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport
1.describe the current state of the airline industry and analyze what an airline can do to be successful in the current
Explain The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace
How many companies has he or she started and What did you learn about entrepreneurship from this interview
How is pricing determined in the fulfillment process? Provide examples of data relevant to pricing.
in this module we are studying consumer behavior. an organization cannot persuade a customer to purchase a product or
Business Development Report for a Small and Medium sized Organization
Calculate how many style A, B, and C shades can be loaded into an intermodal container. Calculate the total costs of delivering style A, B, and C shades to the port of importation
Analyze the significant implications of the issues in question for market efficiency of the healthcare system
q.1. analyze the similarities and difference between laws and ethicsq.2. detail how technological business social and
Explain your experiences or observations with ethical issues in marketing strategy by determining the issues in consumer protection and evaluating the ethical issues in a marketing strategy.
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