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Describe what reliability means in terms of research and why it is important. How does a researcher ensure that reliability is maintained in instruments and between raters.
Explain your experiences or observations with ethical issues in marketing strategy by determining the issues in consumer protection and evaluating the ethical issues in a marketing strategy.
An analysis of the various customer segments for Harley Davidson and A comment on what you perceive their Value Proposition is for each segment
Explain E-Business and prepare a paper discussing the impact of e-business on how business is done today both in the United States and throughout the world and how e-business has changed that.
Explain Customer Satisfaction and Loyalty and Customer Satisfaction and Loyalty and the Relationship between Them
Rate the three (3) most important concepts that you learned in this course in order of importance (one being the most important). Discuss how you plan to apply these concepts in your current or future position
Training and development can be a challenge in domestic and international settings
What problems are associated with the U.S. federal budget process? What solutions have been offered to these problems? Distinguish between crowding out and crowding in.
Ethics and CSR and Marketing Strategy (2pages Max), Describe the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts
Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development processes
Analysis of Toyota Advertisement and Its Reflection on Cultural Values of America
Discuss and Identify ways in which public policy regulations may provide both opportunities and constraints in the e-commerce industry
Explain how effective is e-operations in enabling the overall goals and strategies of an organization
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