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Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300-400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:
Describe what is meant by marketing mix.
Describe and discuss the different elements of the marketing mix for a product of your choice.
How does the marketing mix enable marketers to better serve their customers?
How would a marketer use the marketing mix to select a new product or service?
How would a marketer apply the marketing mix to use a seamless value chain to transport the product or service to the customer?
The purpose of the research proposal is to help you to understand your project, to gain direction and feedback on your project, and to establish a blueprint for your project.
Identifying Subcultural Influence in American Consumer Behavior.List different market offerings or customs enjoyed by many average Americans which can be traced back to a different/foreign country or culture.
How does the description of the distribution of wealth either contradict or coincide with what the consumer behavior textbook (Solomon) says about the trend of how seniors spend their money?. What consumer behavior concepts (Solomon) can be used to..
Discuss the role that marketing research can play in helping McNerney build a strong Boeing sales force and discuss the role that marketing research can play in enabling strong sales for the 787 Dream liner.
Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?
Research into several businesses similar to the business and Research into existing software solutions for the business
Given your readings, present two reasons for increased health care costs. How might such costs be controlled while still providing quality health care?As we review health care costs, how has technology impacted cost if at all?
The conventional wisdom suggests that loyal customers are the most profitable but recent work by Heiner Evanschitsky and John Glanfield, both now at Aston Business School suggests that this may not always be the case. To what extent do you believe..
MKT10,REL212:Briefly describe two (2) products (goods or services) offered at a business you are familiar with. Next, identify two (2) major competitors and describe the two (2) products they offer that compete with yours. Describe your unique sell..
What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually combined with other approaches?
Choose a combination of promotion mix elements and explain WHY they are appropriate.Provide detailed information (costs, timing, expected reach, etc.) about the message conveyed via EACH ELEMENT CHOSEN.Describe how the promotion mix is integrated: al..
Target managers are evaluating a new product to make available for their stores. The data represents the estimated quantity and price of that product compared to two competitive products and per capita income over the last twenty some years.
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