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Part I: Role of the Marketing Function
What is the role of the marketing function in business?
In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates' posts.
Part II: Products and Services
It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
Provide detailed speaker notes of what you would say if you were delivering the presentation. Examine the manner in which Apple's Supplier Code of Conduct helps the organization operate as a socially responsible organization
Think of a company or a product that relies heavily on personal selling. Why is personal selling a good fit for this company/product? What specific types of personal selling are used
1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.
Provide an example of a price discrimination for a good or service that you thought it to unfair. Do you still believe that the discrimination is unjustifiable
A cosmetics manufacturer was interested in comparing male college students and male non-students in terms of their usage of hair gel. Random samples of 100 male students and 100 male non-students were drawn in a Midwestern college town. Each w..
Explain Capital expenditure budgeting and write a corporate policy on capital expenditure budgeting and financing of projects
identify an external customer of your chosen organization and to evaluate the web site your external customers have access to from a customer service perspective
please respond to the following brand design modelevaluate the value of assigning appropriate brand identities to
Identify a business that has recently experienced challenges / issues or taken advantage of opportunities related to information systems/technology management from any newspaper or journal published in the last ten years.
Explain Benefits of B2B E-Commerce and List at least five potential benefits of B2B e-commerce
write a minimum of three 3 page research report using current apa formatting. the report should cover the previously
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