Describe the pros and cons associated with the enterprise

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Marketing

In this assignment, write a paper addressing the following:

• Select an enterprise in which you are interested and briefly describe its main business.
• Describe the pros and cons associated with the enterprise using primary data in its marketing research.
• Describe the pros and cons associated with the enterprise using secondary data in its marketing research.
• Describe how the enterprise could effectively use a combination of primary and secondary data in its marketing research.

Reference no: EM131179390

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