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China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?
Describe the products (goods and services) that interest these youth markets.
Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
What opportunity for U.S. companies might you foresee? Support your reasoning.
Does the co-creation experience in a Build-a-Bear Workshop or on a Southwest Airlines flight differ from a self-help service transaction such as online banking through Bank of America or Citibank?
This assignment represents Section of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section - Marketing Research & Target..
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ou are making your next presentation to the CEO of the organization. Your goal is to complete the following tasks for your consumer and business-to-business marketing strategy in a PowerPoint presentation to the CEO. What strategy will you use to ..
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