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Describe the marketing communications strategy

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Discussion "Employment Regulation"

As you have learned, there are many statutes that apply to the employee-employer relationship. Although most people likely agree that there are some laws that go too far and others that are absolutely needed, do you feel on the whole that there is too much regulation on business or do you feel more regulation is needed?

Please cite a law or regulation that serves as a good example for your argument.

Discussion "Media Strategy"

Review the following link: https://interbrand.com/best-brands/best-global-brands/2015/ranking/

  • Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice).
  • Choose at least two media discussed this week that are used by the brand.
  • Describe the marketing communications strategy used by the brand in its advertising. If you were the manager in charge of this marketing communictaions strategy would you change anything?
  • Finally, do the ads meet the CAN requirements -connectedness, appropriateness, and novelty?

Reference no: EM131156363

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